• 负责百货类目的选品规划与产品生命周期管理，通过市场数据与用户反馈优化货盘结构，推动品类GMV增长，累计引入700+供应商；
• 跟踪产品上市后的市场表现，收集用户反馈与销售数据，提炼优化需求，推动产品迭代与体验提升；
• 协同市场团队进行产品推广与活动策划，制定价格策略与营销方案，提升产品曝光与转化效率；
• 通过行业干货内容运营，积累近万跨境电商垂直粉丝，深度理解用户需求与付费意愿，形成用户洞察方法论；
• 整合行业资源，为商家提供运营培训与赋能，帮助商家快速适应平台生态，提升产品运营能力。

• Responsible for product selection planning and product lifecycle management within the General Merchandise category; optimized the product portfolio structure based on market data and user feedback to drive category GMV growth, having onboarded over 700 suppliers to date.
• Monitored the market performance of products post-launch, gathered user feedback and sales data, distilled requirements for optimization, and drove product iterations and user experience enhancements.
• Collaborated with the marketing team on product promotion and campaign planning; formulated pricing strategies and marketing initiatives to boost product visibility and conversion efficiency.
• Cultivated a following of nearly 10,000 dedicated fans within the cross-border e-commerce vertical through the curation of high-value industry content; gained a deep understanding of user needs and willingness to pay, thereby establishing a methodology for generating user insights.
• Integrated industry resources to provide operational training and empowerment to merchants, assisting them in rapidly adapting to the platform ecosystem and enhancing their product operational capabilities.

• 参与项目的前期调研与用户需求分析，输出产品策划方案，包含用户画像、竞品分析、产品定位与核心卖点提炼；
• 主导产品定义与功能规划，研究可持续产品线开发方案，协助制定产品路标与迭代计划，推动项目从概念到落地；
• 协调设计、供应链团队推进产品开发，跟进打样、生产流程，解决项目过程中的问题，确保产品按时交付。
• 参与公司储能项目的启动到落地，提供创意想法方案，协助团队成员完成策划方案；
• 参与公司电子烟项目，从0到1搭建品牌框架，设计方案并被选中为终稿进行实物落地；

• Participate in preliminary project research and user requirements analysis; develop product planning proposals, including user persona creation, competitive analysis, product positioning, and the distillation of core selling points.
• Lead product definition and feature planning; research strategies for sustainable product line development; assist in formulating product roadmaps and iteration plans; and drive projects from concept through to successful implementation.
• Coordinate with design and supply chain teams to advance product development; monitor prototyping and production workflows; resolve issues encountered during the project lifecycle; and ensure the timely delivery of products.
• Participate in the full lifecycle of the company's energy storage projects—from initiation to implementation—contributing creative ideas and solutions, and assisting team members in finalizing planning proposals.
• Contribute to the company's e-cigarette projects, building the brand framework from the ground up (from "0 to 1"); design proposals that were subsequently selected as the final versions for physical product realization.

连续四年校内奖学金 · 优秀学生干部 · 创新创业大赛组织者

4-year Scholarship · Excellent Student Leader · Competition Organizer